In a bold move to boost its electric vehicle (EV) appeal, Volvo Cars will begin adopting Tesla’s NACS (North American Charging Standard) for all new U.S. models starting January 1, 2025. This strategic decision positions Volvo to offer its customers access to Tesla’s expansive and highly reliable Supercharger network. Making a clear response to the infrastructure challenge faced by many EV brands.
Volvo owners of older models will not be left out, as the company plans to release an adapter, allowing them to connect to Tesla’s network as well. By joining forces with Tesla, Volvo is acknowledging Tesla’s stronghold in EV charging and prioritizing ease of use for Volvo drivers across the U.S. market.
Simple and convenient access to charging infrastructure
Volvo Cars North America Director Mike Cottone emphasized the company’s goal of making EV ownership as smooth as possible. “As part of our journey toward electrification, we want to make life with an electric car, including our new flagship EX90, as smooth as possible,” Cottone shared in a press release. “Today, we’re taking a big step to provide simple and convenient access to charging infrastructure for Volvo owners in the U.S. and Canada, furthering our commitment to electric vehicles.”
By aligning with Tesla, Volvo joins major automakers like Ford, General Motors, and Rivian, who have also struck similar deals to capitalize on Tesla’s extensive charging network. This move marks another shift in the competitive EV landscape, as companies increasingly adopt Tesla’s charging technology instead of developing proprietary solutions. Tesla’s Supercharger network is recognized as one of the most widespread and reliable in the U.S., making it a game-changer for Volvo’s presence in the electric market.
Nevertheless, Volvo and its parent company, Geely, might face hurdles as the U.S. government weighs potential restrictions on Chinese-built cars. Proposed software-related bans could impact Volvo’s U.S. market strategy and Polestar, Geely’s other EV brand.
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