The prolonged use of iPhone and Mac devices has led to a decline in the sales figures of new models. Users around the world have changed their purchasing habits. People are holding onto their devices, including iPhones, iPads, and Macs, for longer periods. Various reasons may contribute to this trend.
iPhone and Mac Owners Don’t Want to Replace Their Devices
Last year, 71% of iPhone users reported using devices that were two years old or older. This rate was 63% in 2020. Mac users are in a similar situation, with 68% stating that they hadn’t replaced their Macs in two years.
The report shows that Mac owners tend to use their devices for longer periods compared to iPhone or iPad users. Statistics indicate that 56% of Mac users have kept their devices for three years or more, which is a 16% increase compared to 2020. Additionally, the number of users wanting to upgrade their Mac devices is steadily decreasing.
The high performance offered by Apple devices leads users to use their computers for longer. With advanced device performance and service support, Apple continues to dominate in this area. However, the fact that users are not purchasing new devices has become a significant issue for Apple.
The pandemic in 2020 also triggered this trend, contributing to users keeping their devices for longer periods. The global economic slowdown has also caused users to use their devices longer. Furthermore, the MacBook Air and MacBook Pro models having the same design for years has prevented users from buying new products.
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