YouTube announced new Shopping features, allowing content creators to create and sell collections of their chosen products. These features enable creators to better plan shoppable videos and quickly monetize older videos.
YouTube’s sales feature for content creators
Google’s video platform is also launching a new Affiliate Center in the app to make it easier for creators to find information about the latest Shopping partners, competitive commission rates, and promo codes. Creators can use this center to request product samples from leading brands.
YouTube added Fourthwall to its integrations with Shopify, Spreadshop, and Spring, allowing creators to connect their Fourthwall stores and manage their content directly in YouTube Studio.
How to make sales with YouTube’s Shopping feature:
- Shopping Collections: Creators can create thematic collections of selected products. These collections appear in a creator’s product list, the Store tab, and video descriptions.
- Affiliate Center: Creators can access information about the latest Shopping partners, competitive commission rates, promo codes, and request product samples from top brands.
- Fourthwall Integration: Joining integrated platforms like Shopify, Spreadshop, and Spring, users can connect Fourthwall stores and manage their content directly in YouTube Studio.
- Bulk Product Tagging: Creators can tag products in their video library based on products added in video descriptions.
- Revenue from Older Content: Tagged products in high-traffic old content can help generate more revenue.
- Increased Shopping-Focused Viewing Time: In 2023, there was a 25% increase in viewing time for shopping-related videos on YouTube.
- These new features expand YouTube’s support and services for content creators, aiming to strengthen the platform’s competitiveness in shopping and e-commerce.
Last year, YouTube introduced features allowing creators to tag products in their video library based on products added in video descriptions. Now, this feature is being extended to all Shopping content creators, helping generate more revenue from high-traffic old content.
In 2023, users watched over 30 billion hours of shopping-related videos on YouTube. Viewing time for videos assisting shopping on YouTube has shown a significant increase. Additionally, the launch of these new features during TikTok Shop’s challenge to YouTube Shopping and other competitors is noteworthy.
These developments raise questions about how YouTube will support creators’ shopping-focused content, how the platform will gain a competitive edge in shopping and e-commerce, and how it will impact users’ shopping experience.
{{user}} {{datetime}}
{{text}}