Apple is preparing to take significant steps in the fields of AR/VR and artificial intelligence. The company has recently posted job listings seeking engineers to work in the field of productive artificial intelligence, specifically to enhance user experiences on Apple’s “most advanced devices.” This is particularly notable following the surpassing of Siri by tools like ChatGPT.

Apple’s push for advanced AR/VR and generative-AI

Apple believes that productive artificial intelligence will revolutionize its products and services. The job listings are primarily focused on AR/VR and artificial intelligence technologies, with the engineers being tasked to develop applications that leverage the company’s technologies, especially in the areas of AR and VR.

Apple responded to rumors that it is working on a pair of glasses with mixed reality (MR) technology, which combines the virtual world with real objects. The next-generation device, expected to be AR/VR-focused, might be unveiled at WWDC 2023. The tech giant has invited various VR journalists and engineers to the event.

In addition to AR and VR, Apple’s investments in the field of artificial intelligence may also be connected to the Apple Car project. Apple is interested in working on autonomous technologies with a team of machine learning experts.

The future of Siri remains uncertain in this context. There are claims that a major update will integrate productive artificial intelligence into Siri. It is also worth noting that the announcement of a new assistant is possible.

The emphasis on productive artificial intelligence indicates Apple’s intention to make advancements in the field.