Considering the latest reports, it is clear that smartphone sales tend to reach the lowest level in the last 10 years. However, Apple seems to take its place at the top by turning this decline in its favor. Here are the details

What does Apple owe its success?

The recent recession in major markets, especially in the US and China, has had a negative impact on the smartphone industry. Leading companies in the smartphone industry are having a hard time due to this situation. But Apple, unlike its competitors, continues to maintain its resilience in iPhone sales.

In this process, Apple has managed to be affected as little as possible by the destructive effects of the process because it has correctly determined its marketing strategies in Asian countries and produces devices in the upper segment. Experts stated that with the iPhone 15 launch, which will be held shortly, this picture will reflect more positive results and carry the company to the top.

Although Apple is largely unaffected by this situation, this recession continues to affect the market. The shipment data of the smartphone industry is preparing to see the bottom, showing a reverse record-breaking trend compared to recent years. Companies do not hesitate to reflect their concerns about this situation.

So, what do you think about this issue? Do you think this success on Apple’s side could be based on different reasons? You can share your opinions with us in the comments section.