2nd September, Berlin – On the first day of IFA 2023, the renowned North American cleaning brand Eureka revealed two game-changing cleaning products: the transparent dust cup bagless robotic vacuum cleaner Eureka e10s, and the Eureka New400, an exceptional wet & dry vacuum cleaner. These additions to the cleaning market reflect Eureka’s ongoing dedication to making cleaning not just easier, but enjoyable for everyone.

Eureka’s Launch Event

At the popular Restaurant Kin Za, Eureka held an intimate unveiling for the Eureka e10s and New400. Post-presentation, the media was invited to personally experience the robust performance of these cleaning marvels. Partnering with 6 German bars and cafés, Eureka’s latest products have become the attention-grabbing stars of the IFA show’s vicinity.

Eureka New400 – Simple, Powerful Cleaning for Everyone

The Eureka New400 is a versatile wet & dry vacuum cleaner designed for modern living. Whether it’s sweeping up dust or mopping away grime, this vacuum does it all. Equipped with a two-tank system, the New400 ensures constant cleaning with fresh water, addressing the longstanding issue of traditional mops that often spread dirty water around.

The powerful 120W motor resolves the issue of water stains that plague traditional floor cleaners, while the 600ml water tank provides up to 20 minutes of cleaning time under high power, meeting the needs of most users.

Additionally, the self-propelled function of the New400 makes cleaning less laborious. By combining all the features expected from a flagship wet & dry vacuum cleaner and offering it at an affordable price of $200, Eureka is aiming to bring the convenience of cutting-edge technology to more consumers.

Eureka e10s – Deep Cleaning, No Bag Needed

The Eureka E10s sets a new benchmark as an advanced robotic vacuum cleaner with powerful suction and a thoughtfully crafted bagless design. The product boasts an impressive 4000 Pa suction, allowing it to effortlessly manage floor debris and dust.

The bagless design not only saves users time from frequently changing dust bags but also reduces costs, making cleaning both economical and effortless. What sets it apart is its unique multi-cyclonic dust separator, enabling the product effectively isolate particles during the self-emptying process, ensuring sustained suction power and preventing duct and filter clogs.

Additionally, the E10s is equipped with top-tier obstacle avoidance technology. Besides the LiDAR on top for broad environmental scanning, the E10s is finely tuned with multiple lasers issued by PSDs (Position Sensitive Detectors) installed on the side, making it especially adept at detecting objects of dark color. This state-of-the-art approach ensures a new level of precision and convenience in robotic cleaning.

Pricing and Availability

The Eureka e10s will retail at €479 launching in the United States and Germany in early November. The New400 is priced at $199 and is currently available on Amazon in the United States.

About Eureka & Midea Group

Eureka is one of over 10 brands within the Smart Home Business of Midea Group.

Midea Group, established in 1968, is a leading global high-technology company ranked #278 on the 2023 Fortune Global 500 list, and one of the world’s largest home appliance manufacturing companies which businesses go beyond smart home appliances. In early 2021 the company streamlined its core units into five high-growth business pillars to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.

All businesses of Midea Group are striving for one credo: #HumanizingTechnology

Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD51.16billion in 2022. Its 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.