These days, the sheer number of ad breaks in YouTube videos is hampering the viewing experience for anyone who doesn’t have YouTube Premium. YouTube aims to fix this by reducing the amount of ad breaks you see when watching on TV. But this change in the platform’s ad strategy brings with it another problem. YouTube Shorts may also be commercialized.
YouTube Shorts on TV will have ads
Ads, which many users are already complaining about, are annoying many people on Youtube. Recently, the longer ad durations have been disturbing users. The company, which is trying to take a step back from this attitude, continues to reduce the viewing experience by showing longer ads to users, even if it reduces the amount of ads.
YouTube is now testing a new approach to its ad strategy to make the viewing experience more seamless for viewers. In September, YouTube began showing some users fewer but longer ad breaks. Google says viewers “experienced 29% longer viewing sessions before their next ad break.”
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From now on, users watching the video platform on their TVs will see an updated countdown timer at the bottom right of the screen. Instead of telling you how many ads there will be in between, this timer will tell you how much time is left until the end of the ad break, or when the ad break can be skipped.
It wasn’t just fewer ad breaks that Google had to announce today; it also revealed that ads are coming to YouTube Shorts on TV. According to the company, the experience will be similar to web and mobile, with ads that users can skip with their TV remote
Although the ads will be longer, reducing the number of ads will make the viewing experience a little more enjoyable than before. However, the ads coming for Youtube Shorts is likely to upset a lot of users.
So what do you think about this issue? You can share your thoughts with us in the comments section.
