Meta and Google are reportedly making significant offers to Hollywood studios, aiming to strike lucrative licensing deals that could revolutionize AI-generated video content. According to Bloomberg, these tech giants have proposed deals worth “tens of millions of dollars,” although the outcomes of these discussions remain uncertain.

The report highlights that while Netflix and Disney have shown interest in collaborations, they are not currently open to licensing their content. Warner Brothers Discovery, on the other hand, has indicated a potential willingness to license some of its programming.

Meta and Google’s ambitions in the AI-generated video sector are evident. Google recently showcased its text-to-video model, Veo, with promotional efforts by Donald Glover. Meanwhile, Meta continues its research into AI-driven video generation.

This move is part of a broader trend, as AI firms race to secure licensing deals with media companies. OpenAI recently signed a multi-year agreement with NewsCorp to integrate news content into ChatGPT. Meta is also considering paying publishers for access to various media content for training its AI models.

However, Hollywood studios may harbor reservations about these deals. The entertainment industry has expressed concerns over how AI companies might use their creative work, a sentiment brought into sharp focus by Scarlett Johansson’s recent accusation against OpenAI of mimicking her voice for its “Sky” assistant. OpenAI has denied these claims, but the controversy underscores the ongoing tension between AI advancements and creative rights.

As these discussions progress, the potential partnerships between tech giants and Hollywood could significantly impact the future of AI-generated content and its integration into mainstream media.