We know Apple as a brand that always makes a name for itself. However, the Apple Intelligence artificial intelligence (AI) features in the recently introduced iPhone 16 model did not generate the expected interest and excitement. In fact, renowned technology writer Mark Gurman harshly criticized Apple’s marketing strategy based on AI features, suggesting that the company overstated its AI features.

Apple’s iPhone 16 AI claims sparked controversy: Exaggeration or reality?

Apple claims that the iPhone 16 is the first model to be completely redesigned for AI features. However, according to Gurman, that’s not quite the case. From a hardware perspective, there’s nothing “groundbreaking” about the iPhone 16’s AI capabilities.

In fact, Gurman says that many of these features are currently unavailable and some won’t be realized until 2025. This makes Apple’s AI claims a bit “unrealistic”.

Gurman especially criticizes Apple’s marketing language, saying that the focus should be on hardware improvements instead of such strong AI claims. Pointing out that Apple is still behind its competitors in the field of AI, Gurman emphasizes that more investment and development is needed in this field.

Therefore, this raises some questions about how advanced the technology Apple offers to consumers is. Artificial intelligence has recently become the focus of many tech giants, but how strong a position Apple has in this race is still up for debate.

Do you think Apple will really break new ground in AI with the iPhone 16, or is this just a marketing ploy? Let us know your thoughts in the comments section below.