Apple’s new iPhone 16 series faced lower than expected sales figures after its launch. Especially the LG display unit could be seriously affected by this situation. According to KoreaTimes, the initial sales of the iPhone 16 were lower than the previous model. This jeopardized LG’s performance at the end of 2024. Here are the details

iPhone 16 sales are 13% lower than iPhone 15: LG display division in trouble

According to analysts at SK Securities, the reason why the iPhone 16 sold out quickly in some regions is that stocks of the device are lower than for the iPhone 15. Therefore, the apparent sales success may actually be temporary. Actual figures show that global pre-orders of the iPhone 16 have fallen by around 13% compared to the iPhone 15.

While Samsung is one of the biggest suppliers of displays to Apple, it may not be as affected as LG, as the company supplies many brands other than Apple. LG, on the other hand, is heavily dependent on Apple, so the drop in sales could have a serious impact on the company’s financial results at the end of 2024.

In the second quarter of 2024, Samsung’s display division made a profit, while LG’s display division reported a loss of $71 million. Therefore, LG’s performance in the second half is quite critical. What do you think about this? You can share your opinions in the comments section below.