Elon Musk and Tesla face a lawsuit from Alcon Entertainment, producers of Blade Runner 2049, accusing the tech mogul of copyright infringement. The lawsuit claims that Tesla’s promotional materials for its upcoming Robotaxi use unlicensed imagery resembling the sci-fi film. Alcon Entertainment asserts that this amounts to “massive economic theft,” citing Tesla’s usage of AI-generated content allegedly inspired by the film’s iconic visuals. The lawsuit also names Warner Bros. Discovery as a co-defendant, potentially escalating the case.

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The legal challenge stems from Tesla’s promotion of its autonomous Robotaxi, a futuristic vehicle concept Musk hopes to release by 2027. Alcon alleges that Tesla’s promotional materials lift directly from Blade Runner 2049, a movie celebrated for its distinctive depiction of future technology. The similarities in aesthetics reportedly cross the line from inspiration to direct replication, sparking the lawsuit.

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Alcon Entertainment seeks damages, claiming the unlicensed usage undermines their rights to the film’s visual assets. As Tesla continues to push its cutting-edge tech with bold marketing, this legal battle could prove a critical moment for how far tech companies can go in drawing from pop culture for inspiration without crossing legal boundaries.