At a time when box office revenues have become unpredictable, Apple TV+ is on the agenda with an unexpected decision. It has been reported that the platform’s most successful film to date, Wolfs, has been canceled. This decision not only indicates that Wolfs 2 has been shelved, but also indicates a change in Apple’s strategy in the world of cinema.
Why was Wolfs 2 canceled?
Apple TV+ has made a significant change in its goals in the field of cinema by canceling the sequel to Wolfs. This decision was described as an unexpected development both in terms of the film series and the technology giant’s cinema strategy.
In an interview with Deadline, Jon Watts, the writer and director of Wolfs, said that there is uncertainty about whether a sequel will be made. Accordingly, he stated that he does not know what his next project will be. Wolfs was reported as Apple TV+’s most-watched film to date.
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Wolfs 2 was actually seen as Apple’s attempt to make up for the negative reviews of the first movie. Stars like George Clooney and Brad Pitt took significant cuts in payments to cover the action-comedy movie’s large advertising budget.
However, Apple scaled back its cinema plans shortly before the movie’s premiere, giving Wolfs only a one-week release. The cancellation of the sequel is considered part of Apple’s broader shift in cinema goals.
It was reported that the company significantly reduced its film projects after the commercial failure of high-budget productions such as Killers of the Flower Moon, directed by Martin Scorsese. Accordingly, it was stated that the F1 movie starring Brad Pitt is expected to perform in the summer of 2025.
