With a 125-year history, FIAT has once again crowned its success with impressive sales figures in 2024. The brand continues to lead in critical markets such as Brazil, Italy, Turkey and Algeria. Here are the countries where the price reaches high sales volume in 2024…
FIAT achieves outstanding sales figures in Turkey, Brazil, Italy and Algeria
Record sales in Brazil
FIAT has officially become a phenomenon in the Brazilian market. The brand, which continues to lead with a 20.9% market share, has achieved great success, especially with the Fiat Strada model. The Strada reached a 42.8% market share in the pick-up segment, selling 182 thousand units. FIAT sold a total of 471,000 vehicles in Brazil, 109,000 more than its closest rival.
FIAT Panda and Ducato were the best-selling models in Italy
Things are also going quite well in Italy, FIAT’s home country. The brand has reached a market share of 9.4% in the total automobile market and 23.8% in commercial vehicles. While the Panda continues to be the leader in the A segment, the Ducato model is at the forefront in commercial vehicles. Selling more than 18 thousand units, Ducato became the most preferred model of the year in the commercial vehicle segment. FIAT also demonstrated its leadership in the electric quadricycle segment with a 37% share of the Topolino model.
FIAT Egea at the top in Turkey
In Turkey, the FIAT Egea continues to be the brand’s strongest weapon. FIAT sold 76,000 Egea units throughout the year, increasing its total market share to 11.5%. So much so that the Egea, which is preferred in both sedan and hatchback segments, is seen as the key to FIAT’s success in Turkey.
FIAT dominates the market in Algeria
In Algeria, FIAT achieved an unprecedented success, selling 59,000 vehicles in total, with an impressive 60% market share. Of these sales, 23,000 were of the Doblò model, making it the most popular vehicle in the region.
FIAT CEO and Stellantis CMO Olivier Francois stated that they aim to carry this success of the brand into the coming years. FIAT, which plans to increase its market share with new models to be introduced in Europe in 2025, is also preparing to take ambitious steps in the electric vehicle segment.
