X, which wants to stand out in the competition among social media platforms, is preparing to introduce a new vertical video feature. The move comes after TikTok’s temporary ban in the US.
Vertical video tab introduced for X
Although users could upload videos, X was not perceived as a video platform. However, the company aims to change this perception with the latest update. The new feature will allow users to watch videos in full screen and portrait format, similar to TikTok and Instagram.
The addition of the new video tab means that X wants to capitalize on TikTok’s temporary ban in the US. The company aims to be an alternative for users looking for a new medium for short video content.
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But X will face stiff competition from other established platforms, such as Instagram Reels and YouTube Shorts, which want a share of the short video market. While the TikTok ban provides temporary relief, the platform’s long-term future in the US is still unclear.
US President Donald Trump’s intervention was considered a short-term solution, but the restrictions in the law could come back into force. Thanks to this uncertainty, X’s new video feature will appeal to users looking for a more “trusted” platform.
With TikTok’s future uncertain, could X’s move change user habits? What do you think about the video-focused strategies of social media platforms? Don’t forget to share your comments!
