YouTube is preparing to change the advertising experience in video content. The new ad format called “Peak Points” will be activated at the moments when viewers pay the most attention and emotional interaction is at the highest.

YouTube ads will appear at the most exciting point of the video

This innovation is also supported by Google’s advanced artificial intelligence model Gemini. Gemini will analyze videos to detect the moments when viewer interaction peaks and ensure that ads are shown immediately after these points. In this way, the aim is to watch the ads with higher attention.

This strategy is based on the approach known as “emotion-based targeting” in advertising. When a viewer establishes a strong emotional bond during a video, the ad that follows is thought to be more effective. This method is preferred in many sectors, especially in markets like Turkey.

However, this new system will also directly affect the viewer experience. Ads shown immediately after a moment that reaches an emotional peak can interrupt the flow of content. This can sometimes lead to an uncomfortable experience for viewers.

YouTube has announced another ad format that will not only increase attention-grabbing ads but also increase engagement. Within the scope of the new format, users will be able to review and directly purchase products displayed during the ads they watch. This ad model aims to convert user interaction directly into sales.

So what do you think about this topic? Did you like this new ad type? You can share your opinions with us in the comments section below.