Tesla is experiencing a serious decline in the European market. According to the latest data shared by the European Automobile Manufacturers Association (ACEA), the company’s sales in April fell by 52.6% compared to the same period last year.

Tesla sales continue to decline in Europe

Tesla, which sold only 5,475 vehicles in Europe in April 2025, has lost market share for four consecutive months. As of the first four months of the year, total sales fell by 46.1% to 41,677 units. The decline experienced by the company was clearly felt not only in total sales figures but also in important European markets.

There was an 81% decline in Sweden, 74% in the Netherlands, 67% in Denmark, 59% in France and 62% in Great Britain. These rates reveal that Tesla’s position in Europe has seriously weakened.

While this decline was taking place, Chinese electric car manufacturers continued to gain strength in Europe. Tesla’s direct competitor, BYD, sold 7,231 vehicles in Europe in April, leaving the company behind.

Another Chinese manufacturer, SAIC Motor, sold more than Tesla, achieving a 24.5% growth. Thus, the company’s share in the European market decreased from 1.3% to 0.7% in one year.

Analysts state that the serious decline in Tesla’s sales performance in Europe is not only due to price competition. Elon Musk’s recent close relations with the Donald Trump administration are thought to have created a negative perception among European consumers.

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