YouTube has made a significant update to its advertising policies for content creators. The official announcement announced that using profane language in the first seven seconds of a video will now earn ad revenue. While previously restricting ads for videos due to strong language, this new move marks a significant easing of YouTube’s content guidelines.

YouTube Will Tolerate Inappropriate Language

The platform’s statement reads, “We’ve updated our rules regarding inappropriate language. Using profane language (e.g., “f*ck”) in the first seven seconds of a video will now earn ad revenue.” This new regulation demonstrates a more tolerant approach to profane language, which is particularly common in entertainment and humorous content.

Before this change, YouTube had been working on a series of test features related to content creators and user experience. As part of the new testing phase launched in Turkey, the comment thread feature has been launched.

This new feature, which particularly affects mobile users, is activated by clicking the “X reply” button below comments, allowing you to view threaded replies in bulk in the “Replies” panel. This feature is currently only available to YouTube Premium users on iOS and Android. The testing period will continue until August 14th.

The platform has also decided to shut down its long-standing “Trending” page. Google announced, “The Trending page and ‘Trending Now’ list will be removed in the coming weeks.”

Following this decision, it was announced that popular content will now be tracked through category-based lists on the YouTube Charts page. Currently, rankings for content such as music videos, popular podcasts of the week, and movie trailers are published. Google states that these lists will expand over time, and more categories will be added.