Nintendo has released a brand-new project called It’s Me, Mario!, a series of short stop-motion animated episodes featuring the world’s most famous plumber. The first three clips are already available on Nintendo of Japan’s YouTube channel and on the Play Nintendo channel, which targets younger audiences.

What happens in the It’s Me, Mario episodes

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Each episode runs for about a minute and follows a toy-sized Mario caught in playful antics:

• Mario’s Moustache – Mario struggles to tame his moustache as it morphs into wild designs, including Wario’s.
• Top Hat – Mario tries to grab his cap from a Question Block perched just out of reach.
• Shell Games – Mario gleefully kicks a Koopa Troopa shell until it ricochets back toward him.

The shorts lean into slapstick humor and toy-like charm, making them easily digestible for kids and nostalgic fans alike.

Tied to Nintendo’s new My Mario range

The videos are part of the wider My Mario initiative, a fresh line of Mario-branded products aimed at children. The range includes toys, clothes, books, and accessories, available starting today at Nintendo stores in Tokyo, Osaka, and Kyoto. Select products will reach international markets in 2026.

One standout product is the My Mario wood block set, which comes in:

• 3-piece packs for ¥2,980 ($20)
• a full 30-piece set for ¥19,980 ($135)

Each block doubles as an amiibo, letting kids (and collectors) use them in compatible Nintendo games.

Expanding with more Mario-themed products

Nintendo has partnered with companies like Bandai and Happinet to broaden the My Mario collection. Bandai is offering clothing like Mario hoodies, rompers, t-shirts, and backpacks, while Happinet is producing soft plushes, rattles, and washable baby toys. In total, 34 products make up the line’s debut wave.

With It’s Me, Mario! adding playful shorts to the mix, Nintendo isn’t just launching new merchandise it’s creating a kid-focused Mario brand that spans games, toys, and now animation.