On the morning of September 19th, technology enthusiasts had the chance to experience the iPhone 17 series and iPhone Air at the Apple Zorlu store, simultaneously with the rest of the world. Users who placed their first orders and scheduled appointments were thrilled to receive their eagerly awaited new iPhones.

The innovations and advanced features offered by the iPhone 17 family generated significant enthusiasm among users.

Suat Daş is such a devoted Apple fan that he takes time off work every year during the launch season. Daş, who eagerly places pre-orders every year, was surprised to be the store’s first customer this year. Suat chose the iPhone 17 Pro Max’s launch color, Cosmic Orange, and said he was particularly impressed with the 8x camera. As an e-commerce executive, he uses the Apple ecosystem extensively in both his business and daily life, saying, “All Apple products work seamlessly together.”

Ozan Turhan upgraded from the iPhone XS Max to the iPhone 17 Pro Max. Ozan emphasized his satisfaction with the durability and long-term trouble-free use of Apple products, stating that the innovations announced this year have made a significant difference and calling the 120Hz display an especially exciting development. Turhan chose Abis as the new iPhone color. Ozan, who came to the store with his mother, described Apple’s software experience as “always very powerful.”

There were also family members in the store experiencing iPhones. Bahar and Hüseyin Değer upgraded from the iPhone 14 Pro to the iPhone 17 Pro with their children. The family, who chose the Silver and Cosmic Orange colors, expressed their particular impression of the speed and camera features. Hüseyin shared his excitement by saying, “I take a lot of photos for my job, and the iPhone 17 Pro’s camera is truly VIP.”

iPhone 17 Pro and 17 Pro Max

Thanks to the laser-etched Apple-designed vapor chamber housed in a strong, lightweight, and highly thermally conductive aluminum unibody, the iPhone 17 Pro and iPhone 17 Pro Max deliver the best performance ever in an Apple product, along with incredible battery life. The triple 48MP Fusion camera system, comprising a main camera, an Ultra Wide camera, and the all-new Telephoto camera, offers the equivalent of eight lenses. These include the highest Telephoto technology ever offered on an iPhone with 8x optical zoom, and the 18MP Center Stage camera, which takes group selfies to the next level. With new industry-leading video features designed for professional filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone seamlessly integrates into productions both large and small. The Ceramic Shield 2 front panel, featured on both models, is 3x more scratch-resistant, and for the first time in an iPhone, Ceramic Shield also protects the back.

iPhone Air

Elegant, lightweight, yet powerful, and featuring a groundbreaking titanium design, the iPhone Air enables the latest iPhone experiences thanks to its innovative internal architecture. Now, thanks to Ceramic Shield, which also protects the back of the iPhone Air, and Ceramic Shield 2, which is 3x more scratch-resistant on the front, the iPhone Air is more durable than all previous iPhone models. The iPhone Air also features a stunning 6.5-inch Super Retina XDR display with ProMotion technology up to 120Hz.

Featuring the most Apple-designed chips ever in an iPhone, including the powerhouse A19 Pro, N1, and C1X, the iPhone Air is the most power-efficient iPhone. Thanks to redesigned internal architecture and software optimizations, the iPhone Air delivers incredible battery life. The powerful 48MP Fusion main camera is equivalent to a quad-lens camera with incredible image quality, and the innovative 18MP Center Stage front camera takes selfies to the next level.

iPhone 17

With contoured edges, thinner bezels, and durable materials like Ceramic Shield 2 on the front, it looks stunning and will stand the test of time. On the 6.3-inch Super Retina XDR display, you can see and do even more of what you love. Plus, ProMotion technology, with an adaptive refresh rate of up to 120Hz, makes swipes smoother and your gaming experience more immersive.