Vestel, one of Europe’s three largest TV manufacturers, offers consumers a unique television viewing experience with its wide range of platform options. According to data obtained by the Vestel IoT team, television viewing habits in Turkey experienced a historic shift this summer. YouTube surpassed satellite broadcasts for the first time in July and August, reaching a 43% share of total viewing time, surpassing satellite broadcasts, which remained at 36%. This development demonstrates that digitalization is rapidly transforming individual viewing habits.

YouTube Could Replace TV

The role of television manufacturers is critical in this transformation. Vestel is a pioneer in its sector with its multi-operating system strategy developed to meet users’ diverse expectations. This position puts Vestel at the center of the digital content ecosystem, not only as a television manufacturer but also as a “platform of platforms.” Consumers experience a TV experience that simplifies platform selection and content search, offers personalized recommendations, and fully adapts to diverse viewing habits.

Data analyzed by Vestel’s IoT team demonstrates that this shift is not unique to Turkey. According to 2025 data from the international research firm Nielsen, YouTube ranked first in television viewing time in the US for the third consecutive month. A similar transformation is evident in Europe. While the share of traditional broadcasting declines year-on-year, users’ demand for content freedom and personalized recommendations is increasing.

In the UK, according to Ofcom data, YouTube has become the most-watched platform on TV screens, excluding the BBC. Among British youth, linear broadcasting is rapidly declining, and average daily viewing time is declining daily; YouTube is the top choice, especially for the younger generation. Turkey’s inclusion in this trend demonstrates that television is no longer merely a broadcasting device but rather a central interactive space for digital life.