The latest figures from the European automotive market indicate that Tesla’s sales decline on the continent continues. While this development could be considered “good news” for the company, the more concerning picture is how this decline compares to the overall growth of the electric vehicle (EV) market. Here are the details.
Tesla sales decline by 22 percent
According to the August 2025 report published by the European Automobile Manufacturers’ Association (ACEA), Tesla’s European (EU + EFTA + UK) deliveries totaled 14,831 units. This figure represents a 22 percent decrease compared to the same period in the previous year (August 2024).
While this decline is slower than the 30-40% monthly declines Tesla has experienced since the beginning of the year, the total loss year-to-date (YTD) is quite substantial:
- 2025 Total Deliveries: 133,857 vehicles
- 2024 Total Deliveries: 198,474 vehicles
- Total Decline: 32.6%
The real alarm bells ringing for Tesla comes from its comparison with the rest of the industry. According to ACEA data, during the same August 2025 period when Tesla sales declined:
- Battery Electric Vehicle (BEV) sales increased by 30.2% year-over-year.
- Plug-in Hybrid (PHEV) vehicle sales increased by 54.5%, maintaining a strong growth trend for six months.
- Hybrid Electric Vehicle Sales, on the other hand, increased by 14.1%.
This data shows that consumer demand for electric vehicles in Europe is growing at an unabated pace, but Tesla is failing to capture this growth; on the contrary, it is rapidly losing market share to its competitors. Tesla, which currently holds the top spot in the electric vehicle market, is experiencing a double-digit decline despite the overall market growth, demonstrating the strategic challenge it faces in the face of increasing competition from Chinese manufacturers and new EV models from local European brands.
So, what are your thoughts on this? Share them in the comments.
