OpenAI, a pioneer in artificial intelligence, has launched its new video creation tool, Sora 2. However, this new technology has faced a sharp backlash from one of Hollywood’s most powerful institutions. The Creative Artists Agency (CAA), which represents the biggest names in entertainment, warned that OpenAI’s new tool poses a serious threat to artists’ personal rights and earnings.
Does Sora 2 infringe copyrights?
In a statement, the CAA called Sora 2 a “misuse of technology” and accused OpenAI of disregarding artists’ rights. The agency questioned whether OpenAI was planning to ignore global copyright principles and “steal” the works of artists, writers, directors, and all other creators without permission. Features that allow users to use celebrity images in AI videos are a particular source of concern.
The CAA is not alone in its reaction. Other major agencies, such as WME and UTA, have expressed similar concerns and taken a unified stance against OpenAI. This situation highlights the clash between Silicon Valley’s “build first, fix later” approach and Hollywood’s strict rules, which secure every step with licenses and permissions. Following the backlash, OpenAI has begun adjusting some of Sora 2’s settings and has signaled that it will be working on new security measures and revenue sharing models in the future.
OpenAI states that it has implemented measures to prevent the use of celebrity images without their consent. According to the company, for a celebrity to be used by Sora 2, they must personally upload their digital identity to the system and make it publicly available. Heirs of deceased celebrities can request removal. However, these measures are deemed insufficient by organizations like the Motion Picture Association, which maintains that preventing copyright infringement is the AI company’s responsibility.
At the heart of all these debates lies Hollywood’s fundamental demand: control, permission to use, and fair compensation. According to the agencies, no solution is acceptable unless these fundamental rights of artists are protected. These developments, which will shape the future of artificial intelligence and the entertainment industry, are being closely followed in the tech world. So, what are your thoughts on AI using celebrity images?
