The iPhone Air, Apple’s thinnest phone, officially went on sale in China on Friday, and all stock sold out within minutes of pre-orders opening. The phone entered the market late due to its support for only eSIM technology and strict eSIM regulations in China. However, this delay did not hinder user interest.

The iPhone Air attracted significant interest in China

Pre-orders for the iPhone Air began at 8:00 PM on Apple’s official Chinese website and on major e-commerce platforms such as JD.com and Tmall, following the necessary approval from Chinese regulatory authorities.

All models sold out in just five minutes. Devices were also reportedly sold out at all physical Apple stores in Beijing and Shanghai, as well as in cities like Tianjin. Customers who ordered online will receive their devices one to two weeks later.

This successful launch comes on the heels of Apple CEO Tim Cook’s strategic visit to China. During his visit, Cook met with Vice Prime Minister He Lifeng and Commerce Minister Wang Wentao, discussing trade ties, Apple’s growth plans, and collaboration with local partners.

Cook also visited developers, suppliers, and universities. His visit was followed by millions on Chinese social media, boosting interest in the product ahead of its launch.

Apple currently holds a 15% market share in China. The company has also increased its investments in Chinese supply chains and announced new R&D centers, including a research lab in Shenzhen. Apple is collaborating with Beijing Anzhen Hospital to use the Apple Watch for heart health monitoring. This latest sales success further demonstrates Apple’s strength in the country’s largest technology market.