Apple’s new smartphone series, the iPhone 17, has seen significant success in the US and China in its first ten days on sale. According to data published by Counterpoint Research, total sales of the iPhone 17 series were 14 percent higher than its predecessor, the iPhone 16 series. This increase demonstrates a significant increase in consumer interest in Apple’s two largest markets.

iPhone 17 sales exceed expectations

The iPhone 17, the base model in the series, is experiencing significantly higher demand than last year’s $799 iPhone 16. Counterpoint analysts directly attribute this increase in sales momentum to the device’s technical improvements.

The phone’s improved display quality, increased storage capacity, and the increased performance provided by the next-generation A19 chip are the primary drivers of this interest. Sales in the Chinese market nearly doubled those of the iPhone 16 in the series’ initial days and maintained this high demand throughout October.

The top-of-the-line iPhone 17 Pro Max is also experiencing strong sales, particularly in the US market. Counterpoint notes that this model has prompted users who upgraded their phones during the pandemic to upgrade again.

The additional 10% discount offered by the three major carriers also influenced this decision to upgrade. The iPhone 17 Pro Max stands out with features such as the most advanced camera system yet, a next-generation heat dissipation architecture, and the most comprehensive physical design overhaul in years.

Meanwhile, the eSIM-only iPhone Air performed slightly better than the iPhone 16 Plus. However, analysts predict that the model will remain a niche product within the market due to its price.

Apple still generates approximately half of its revenue from iPhone sales. Despite some setbacks in its artificial intelligence development and the fact that Apple Intelligence has not yet been rolled out in China, sales are continuing to remain strong.