PınarOnline, the official e-commerce platform that brings the Pınar brand’s commitment to quality and trust to the digital world, chooses Amazon Web Services (AWS) as its cloud provider. With its user-friendly interface, fast delivery processes, and customer-focused approach, supported by AWS infrastructure and services, PınarOnline successfully represents Pınar’s established brand value in the digital arena while offering consumers a secure and modern shopping experience.
Founded in 2021, PınarOnline offers consumers a wide range of products, from basic dairy products like milk, yogurt, cheese, and butter to meat and deli meats like sucuk, salami, and sausages, frozen ready-made foods, breakfast items, and healthy beverage options, including water and fruit juices. The PınarOnline platform, which has achieved its digital transformation with AWS infrastructure, stands out as an integrated ecosystem that recognizes its customers, continuously interacts with them, and creates value.
116% growth in new memberships in 2024
PınarOnline actively utilizes the latest AWS technologies to increase operational efficiency and continuously enhance the user experience. It recently integrated AWS Bedrock with the Sonnet-4 model, making its AI-powered processes more intelligent and efficient. PınarOnline provides flexibility in container-based application management with AWS Fargate and secure and scalable container image management through Amazon Elastic Container Registry (ECR). AWS WAF enhances the security of the PınarOnline application, while Amazon Bedrock Guardrails ensures continuous development and monitoring of data policies.
PınarOnline also strengthens its loyalty and CRM (Customer Relationship Management) efforts with AI-based data analytics, creating shopping recommendations and segment-based loyalty models. With the support of AWS cloud services, PınarOnline has significantly strengthened its position in the digital retail space in four years. In 2024, PınarOnline achieved 116 percent year-over-year growth in new memberships. Website and mobile app sessions increased by over 60 percent. The company’s revenue increased by 130 percent in 2024, reaching the highest growth rate in the brand’s history.
In addition to its infrastructure that ensures product traceability from source to table, PınarOnline also distinguishes itself with its AI-based PoBo Smart Assistant. Featuring a modern AWS-based chat application architecture, PoBo anticipates user needs and offers a wealth of valuable information, from recipes to tips and tricks. Designed with a security-focused structure, the system is filtered and geographically restricted using the AWS WAF application. AWS’s Application Load Balancer (ALB) service ensures balanced traffic distribution.
The Sonnet-4 large language model running on Amazon Bedrock can generate intelligent responses by extracting chat history from the system and sending it to the large language model (LLM). The PoBo Smart Assistant also reduces call center overhead, provides efficiency in customer service costs, and increases resolution speed. The goal is for PoBo to drive 15 percent of sales by 2026, further developing the D2C (Direct-to-Consumer) and D2B (Direct-to-Business) models.
PınarOnline chose AWS cloud services to manage increasing user traffic, maintain high availability, and ensure maximum data security while expanding its e-commerce operations. Thanks to AWS’s high-performance cloud services, PınarOnline’s systems operate uninterrupted and quickly, while the extensive service ecosystem offered by AWS allows the company to quickly implement and scale new technologies. This agile approach significantly shortens time to market, and the transformation achieved with AWS represents a significant milestone in PınarOnline’s digital transformation journey in line with its sustainable growth goals.
PınarOnline CTO Sezgin Can commented: “At PınarOnline, our goal is to position technology not only for operational efficiency but also as a strategic asset that transforms the customer experience. The AI-powered PoBo Smart Assistant, which we developed using AWS cloud services, is a concrete example of this vision. With PoBo, we personalize our users’ shopping experience, proactively anticipate their needs, and save them time. In this transformation journey, AWS’s flexible, reliable, and scalable infrastructure provides a strong foundation for achieving our goals of data analytics, customer engagement, and operational excellence.”
AWS Turkey General Manager Berrin Özselçuk said, “We have enabled PınarOnline to become a more agile, cost-effective, and competitive business, both technically and operationally. “Thanks to the ongoing digital transformation, users can now access the products they’ve loved for years quickly and seamlessly, under all circumstances. At AWS, we’re delighted to support them in providing users with a high level of security and a seamless shopping experience,” she said.”
