A growing memory shortage fueled by AI infrastructure demands is starting to impact more than just data centers and Switch 2 storage might be next in line. In Japan, high-capacity microSD Express cards are flying off store shelves, and prices are starting to climb. For Nintendo fans, that could turn an already expensive handheld into a costlier long-term investment.
AI boom puts pressure on flash memory and microSD cards

According to IT Media (via Tom’s Hardware), Japanese retailers are struggling to keep microSD cards in stock particularly those ranging from 512 GB to 2 TB. This isn’t a random buying spree. Data-hungry AI systems require massive amounts of NAND flash, and as enterprise buyers grab up SSDs and hard drives, consumers are now competing for alternatives like microSD.
The microSD Express format, adopted by the Switch 2 for expandable storage, offers high speeds ideal for loading large modern games. But that speed comes at a cost and that cost may rise.
Game-Key Cards are making external storage a requirement
Compounding the problem is the way Switch 2 games are being distributed. Many titles ship as Game-Key Cards, a hybrid cartridge that includes minimal on-board data and pushes the bulk of the game as a download. The console’s 256 GB UFS 3.1 internal storage fills quickly, forcing players to rely on microSD cards just to install their purchases.
Ironically, publishers save money by avoiding larger-capacity game cartridges, but those savings shift the cost to players who now need expensive external storage.
Switch 2 storage could strain budgets more than expected
In the U.S., 1 TB microSD Express cards already go for around $200. If demand continues to rise, especially from AI sectors, gamers may see prices spike even further. That could slow down library-building for Switch 2 owners, especially those trying to avoid constantly deleting games.
Here’s what’s putting pressure on storage right now:
- MicroSD cards are vanishing in Japan amid memory shortages
- AI investors are snapping up NAND flash and SSDs
- Game-Key Cards require large downloads
- 256 GB internal storage on Switch 2 isn’t enough for most players
- 1 TB cards already cost ~$200, and could rise
And it’s not just a Nintendo problem. Reports from Moore’s Law is Dead suggest memory pricing could hit Xbox consoles next, as component costs shift again. For now, Switch 2 players may want to secure their storage early before high-speed memory becomes a luxury item.

