YouTube is testing a new feature that will help users organize their complex homepage feeds. This AI-powered innovation allows viewers to directly tell the platform what they want to see. For years, the platform has offered content determined by algorithms, and with this move, it aims to give users some control. The feature, currently in testing, appears as a new option on the YouTube homepage, right next to the standard “Home” button.

Personalized feed is coming: AI tweaks for the YouTube algorithm

According to the information on the support page, this feature, called “Your Personalized Feed,” is available to select users. This system operates similarly to the Grok AI algorithm introduced by Platform X in September. However, the key difference in YouTube’s approach is the use of an AI chatbot to customize video recommendations. Users simply enter a command and indicate what they want to watch, and the app instantly updates the feed without having to fiddle with complex settings.

This experiment marks one of the few times YouTube has acknowledged that its algorithm doesn’t always accurately predict user requests. Many users complain that their homepage is completely filled with irrelevant content after clicking a single video out of curiosity. The new AI feature is designed to eliminate the problem of a single click disrupting the entire stream. This allows the platform to deliver an experience tailored to the user’s current mood or interests.

This latest experiment from YouTube stands out as part of its overall strategy to give users more control. The company has previously worked on features that hide certain types of recommendations. If this experiment spreads widely, your YouTube homepage could cease to be a place where the algorithm predicts what you’ll want to watch at midnight. Instead, it could become a personalized space created entirely around your preferences.

Are you satisfied with YouTube’s current video recommendations, or do you need this kind of AI assistant to organize your feed?