Hyundai has launched an ambitious technological offensive with a new generation platform and electronic architecture that will directly compete with Tesla in autonomous driving technologies. The company is attracting attention in the sector with its Atria AI platform and the completely redesigned CODA OS operating system based on regional architecture.
Atria AI Emerges
Developed by 42dot, a subsidiary acquired by Hyundai in 2022, Atria AI offers a similar approach to Tesla’s autonomous driving strategy: a system based solely on camera data.
Shiftdelete.netThe company processes images from only eight cameras, bypassing expensive sensors like radar and LiDAR. While 42dot acknowledges they are still behind Tesla, they state that they have made significant progress in a very short time and that a newly shared video supports these claims.
Atria AI is powered by a custom chipset capable of processing images on an end-to-end neural network and delivering processing performance at the 400 TOPS (Trillion Operations per Second) level.
This water-cooled controller operates with a power consumption of less than 200 watts and outperforms Tesla’s HW4 (240 TOPS) architecture. Hyundai aims to integrate this system into mass-produced vehicles in the near future.
42dot reports that the platform aims to provide a driver-involved experience on both highways and in city traffic. This approach does not require HD maps, LiDAR, or advanced GPS RTK systems.
The sensing layer uses only cameras and a single radar. The company completed the end-to-end system transformation of the technology stack in October and set March of next year as a critical threshold for perfecting the software.
More than 2,000 GPUs are used for training the autonomous driving model. This capacity requires an investment of between 100-200 billion won annually. Furthermore, the development of the next phase, the VLA (Vision-Language-Action) model-based architecture, is underway and is planned for introduction next year.
