The technology world continues to be shaken by the global crisis in memory chip supply. While giants like Samsung are changing their production lines, worrying news has emerged from Nintendo. The company is in the spotlight due to a massive $14 billion loss in its share value. According to a recent Bloomberg report, rising hardware costs are putting significant pressure on the Switch 2 price, turning a potential price increase from a possibility into a matter of timing.
Why is the Switch 2 price under pressure?
Nintendo’s shares, which fell throughout December, reached their lowest level since May 2025. According to a report based on TrendForce data, the cost of the 12GB RAM chips used in the console increased by 41%. There was also an 8% increase in the price of NAND storage units. These cost increases make it almost impossible for the company to maintain its current Switch 2 pricing policy.

The cost increase isn’t limited to the console itself. Analyst Pelham Smithers notes that Nintendo has begun indirectly passing on the memory costs to players. The price increase, especially for “Express MicroSD” cards, is noteworthy. On Amazon, a 256GB card now costs $90. As games take up more space, gamers are forced to rely on these expensive storage solutions.
Last month, company president Shuntaro Furukawa tried to reassure shareholders and consumers by stating that prices would remain stable in the near future. However, things may change after the Black Friday sales, with depleted stocks and the end of the holiday season. Analysts predict that a price update is inevitable in the new year to cover production costs.
So, would a potential Switch 2 price increase affect your purchasing decision? Do you think Nintendo should absorb this cost? Share your thoughts in the comments!

