The recent memory shortage and price increases in the technology world have become one of the hottest topics on the agenda. In particular, the nearly fourfold increase in DDR5 DRAM prices and the further rise in retail prices are putting users in a difficult situation. In this environment, a claim emerged that Asus would enter the memory manufacturing market to alleviate the situation. However, the Taiwanese technology giant Asus has issued an official statement categorically denying these rumors.
A critical statement from Asus as DDR5 prices rise
The idea that Asus needs a large amount of DRAM for its own products and that manufacturing its own production would reduce costs in the long run might seem logical on paper. However, establishing its own memory manufacturing lines is a process that would take at least two years, even if the company had experience in this area. Asus currently lacks the necessary intellectual property or manufacturing history for memory production. The scenario of “starting shipments in the second half of next year,” which was the source of the rumors, is considered a technically impossible timeline.
An examination of the company’s business model also shows that this claim is unrealistic. Asus typically manufactures end-user products like motherboards, graphics cards, or laptops using chips purchased from other manufacturers. Designing a product by assembling components is completely different and challenging than manufacturing microchips from scratch. What’s needed to shift the balance in the memory market is precisely this complex chip manufacturing investment.
While the rumor originated from an Iranian publication with a history of accurate leaks, Asus has put an end to the speculation. Speaking to Taiwan Central News Agency, Asus officials explicitly stated that they have no plans to invest in a memory factory. Instead, the company will deepen collaborations with existing memory suppliers and optimize product features according to market conditions.
Reports from the industry indicate that the bottleneck in the memory market will continue for some time. Estimates suggest that relief in the market will not occur before the second half of 2026, and may even extend into 2028. Existing memory manufacturers are not in a hurry to increase production capacity, as they are satisfied with their high profit margins. Unfortunately, this means that costs will remain high for tech enthusiasts looking to build a new computer for some time to come.
So, what are your thoughts on rising memory prices and the future of the hardware market? Have you postponed your system build plans because of these prices?
