A potential iPhone 18 price increase is already creating buzz in the tech community, with recent leaks suggesting Apple is preparing for a significant price hike for its next-generation smartphone. According to industry insiders, technological advancements in the Pro models are set to drive up manufacturing costs, which could lead to record-high price tags for consumers.

What’s Driving the iPhone 18 Price Increase?

The rumored iPhone 18 price increase is reportedly based on several key factors. At the forefront is the new chip technology from Apple’s manufacturing partner, TSMC. The upcoming A19 Bionic chip, expected to power the iPhone 18 series, is anticipated to be built using TSMC’s more complex and costly 2-nanometer (nm) process. This technological leap will not only deliver a substantial performance boost but also directly increase production costs.

Furthermore, several other upgrades are contributing to the higher price point:

• Advanced Camera Technology: The Pro and Pro Max models are rumored to feature larger sensors, improved optical zoom capabilities, and possibly a more advanced periscope lens system. These hardware upgrades, aimed at enhancing photo and video quality, will increase the Bill of Materials (BOM) cost.
• On-Device AI Capabilities: Apple’s growing focus on artificial intelligence requires more powerful hardware. Enhanced on-device AI features will necessitate a stronger Neural Engine (NPU), more RAM, and faster storage units, all of which are expensive components.

In addition, for Apple to seamlessly run the exclusive AI functions expected in future iOS versions, it needs to significantly bolster the hardware of the iPhone 18 series. This necessary reinforcement will inevitably come with a higher price tag.

Pro Models to See the Steepest Price Jump

While rumors suggest the price increase will affect the entire iPhone 18 lineup, the most significant jump is expected for the Pro models. Apple continues to widen the gap between its standard and Pro devices each year. The iPhone 18 Pro and iPhone 18 Pro Max are planned to offer much more distinct technological advantages over the standard models. These differences could include innovations like under-display Face ID technology, a new screen panel with thinner bezels (Border Reduction Structure – BRS), and the use of exclusive materials.

For example, the switch to a titanium chassis in the iPhone 15 Pro series was accompanied by a price increase. Similarly, steps to enhance both material quality and technological features in the iPhone 18 Pro series could push prices beyond psychological thresholds. Analysts predict that the starting price of the top-tier iPhone 18 Pro Max could see an increase of $100 to $200 compared to current models.

However, it is important to remember that all this information is currently based on leaks and speculation. We will have to wait for the official launch event for definitive details.

So, what are your thoughts on the potential iPhone 18 price increase? Share your opinions with us in the comments!