Porsche has announced a striking collaboration with Apple, debuting a specialized livery on two Porsche 963 race cars for the fourth round of the IMSA WeatherTech SportsCar Championship. The event is scheduled to take place at the Laguna Seca circuit on Sunday, May 3. This unique design serves as a dual celebration, commemorating 75 years of Porsche Motorsport alongside the 50th anniversary of the Apple brand. By integrating iconic Apple computer aesthetics into modern high-performance endurance vehicles, the automotive manufacturer pays tribute to its storied racing history while bridging the gap between cutting-edge technology and motorsport excellence at one of America’s most iconic tracks.
- Porsche will feature an Apple-inspired livery on its 963 race cars during the Laguna Seca event.
- The design pays tribute to the 1980 Porsche 935 K3 that once carried Apple branding at Le Mans.
- The number 7 Porsche 963 currently leads the IMSA championship standings after victories at Daytona and Sebring.
A Collaborative Legacy Spans Several Decades
The partnership between the two industry titans is far from a new development. Oliver Schusser, Vice President of Apple Music, Sports, and Beats, noted that the relationship traces back to 1980. This historical connection established a foundation for shared values centered on innovation, design, and creative engineering. The current project serves as a modern evolution of that original spirit, showcasing how both companies continue to push the boundaries of their respective fields.
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Thomas Laudenbach, Vice President of Porsche Motorsport, emphasized that both brands represent a pinnacle of technical development. Whether in Zuffenhausen, Weissach, or the Apple Park headquarters in Cupertino, the drive for progress remains the central mission for their teams. The upcoming race at Laguna Seca, located just 80 miles from Apple’s corporate campus, provides a symbolic backdrop for this high-speed demonstration.
The fusion of vintage computer aesthetics and advanced aerodynamic engineering creates a unique visual language on the racetrack.
Championship Ambitions Drive Team Performance
Competition remains the primary focus for the Porsche Penske Motorsport team as they head into the weekend. The number 6 Porsche 963 will be piloted by the duo of Kévin Estre and Laurens Vanthoor. Meanwhile, the number 7 entry, which has demonstrated dominant form throughout the season, will be driven by Julien Andlauer and Felipe Nasr. Having already secured major wins at Daytona and Sebring, the team aims to maintain its current momentum in the IMSA standings.
Maintaining the championship lead remains the core objective for the drivers of the number 7 Porsche 963.
The integration of tech-inspired liveries has become a signature move for the team this season, following a successful Apple Music-themed design featured earlier during the Long Beach round. As the automotive and technology sectors continue to converge, these aesthetic choices highlight the evolving identity of modern sports cars. Fans and industry experts alike are closely watching to see if this special appearance will bring the team additional luck on the track.
We are curious to hear your take on this retro-modern aesthetic; do you think this blend of tech history and motorsport design should become a permanent fixture for Porsche racing liveries in the future?
