Tesla Opens First Comprehensive Center at Forum Istanbul

Ender Öztürk

September 7, 2026

On September 7, 2026, Tesla officially inaugurated its first comprehensive Tesla Center at the Forum Istanbul shopping mall, marking a significant milestone for the brand in Turkey. This new location serves as a full-service hub for the European side of Istanbul, integrating both vehicle sales and technical support under one roof. With the addition of this facility, the company has expanded its physical footprint in the city to four distinct locations, reinforcing its commitment to the Turkish automotive market. This strategic expansion aims to streamline the ownership experience by providing local access to sales consultations, test drives, and professional maintenance services for Tesla vehicle owners.

Sales and Maintenance Services Are Now Combined

Previously, Tesla maintained a fragmented operational structure in Istanbul, with showrooms located in Cendere and on the Anatolian side, while primary service operations were centralized in Orhanlı. The new Forum Istanbul facility eliminates this separation by offering a unified destination for customers. In the initial phase of operations, the center focuses on showroom activities where potential buyers can engage with Tesla Advisors and schedule test drives for the Model Y. Following the initial launch, the site will transition into a fully functional service center, capable of performing complex diagnostic tasks, software updates, and mechanical repairs.

Physical Service Networks Are Being Expanded

The strategic move to open a facility in Bayrampaşa highlights Tesla’s objective to provide more accessible support for its growing fleet of electric vehicles in the region. By placing service capabilities closer to the city center, the company aims to reduce wait times and improve the overall efficiency of its after-sales support. This development is part of a broader infrastructure investment that goes beyond the installation of charging stations, focusing on creating a sustainable and long-term service ecosystem for Turkish drivers.

Regional Roadshow Events Are Continuing Throughout September

In addition to the permanent facility launch, Tesla is maintaining its momentum with a series of regional events throughout September. These initiatives are designed to introduce electric mobility to various cities across Turkey, allowing residents to interact directly with company experts. Participants are given the opportunity to explore advanced features such as autopilot infrastructure, battery range dynamics, and the latest charging technologies. The scheduled roadshows are set to visit Edirne, Çanakkale, Bursa, and Kocaeli, demonstrating the company’s intent to reach a wider demographic of potential adopters.

Operational Footprint Is Being Strengthened

The expansion of the service network serves as a critical step for existing Model Y owners who require reliable maintenance support. As the number of Tesla vehicles on Turkish roads increases, the necessity for robust, manufacturer-backed service centers becomes more apparent. By investing in these permanent hubs, Tesla is signaling to the market that it intends to remain a dominant player in the local automotive sector. This comprehensive approach ensures that both sales growth and customer satisfaction are prioritized as the brand continues to scale its operations across the country.

How do you think the expansion of localized service centers will affect the adoption rate of electric vehicles in Turkey? Share your thoughts and expectations in the comments section below.