Trendyol Showcases Next-Gen Technologies at TEKNOFEST Southeast 2026

Ender Öztürk

October 3, 2026

Turkey’s premier technology festival, TEKNOFEST, officially launched its Southeast edition in Şanlıurfa, bringing together thousands of enthusiasts and industry leaders. As a key stakeholder, Trendyol established a comprehensive 200-square-meter experience zone to demonstrate its e-commerce infrastructure, sports-integrated technologies, and interactive simulations. Furthermore, in collaboration with the T3 Foundation, Trendyol hosted the E-Commerce Competition, where young engineers competed by developing advanced artificial intelligence and data science models. This event serves as a significant platform for Trendyol to engage with the next generation of tech talent while showcasing the practical applications of digital transformation in the modern marketplace.

Visitors Explore the Mechanics of Digital Commerce

The festival area featured a specialized booth designed to demystify the backend of the e-commerce ecosystem. Through the “Control Your Business via the Seller Panel” concept, attendees were granted the opportunity to simulate the complexities of digital business operations. Participants navigated through various stages of the supply chain, including order management, stock tracking, and customer service protocols, gaining firsthand insight into how a single digital hub can manage thousands of transactions simultaneously.

Beyond standard business operations, the event highlighted the intersection of sports and technology. Drawing inspiration from the national achievements of Turkey’s Women’s National Volleyball Team, Trendyol introduced a virtual reality (VR) experience. This installation allowed visitors to step into a simulated sports arena to test their athletic skills and reflexes within a high-tech environment. The “Digital Master” track further challenged attendees, requiring them to solve technical puzzles that measured their analytical problem-solving capabilities.

Young Developers Compete for Advanced Algorithmic Solutions

A core highlight of the festival was the E-Commerce Competition, organized in partnership with the T3 Foundation. This high-stakes challenge focused on natural language processing and search intent analysis, which are vital components for optimizing user experience on modern digital shopping platforms. Developers worked diligently to create algorithms that improve the semantic connection between user search queries and product catalogs.

Participants Optimize Models During the Selection Process

The selection process was rigorous, spanning a 21-day period on the Kaggle platform. During this time, participants refined their models to handle massive datasets provided by the organizers. The final stage saw 10 finalist teams presenting their live demonstrations to a distinguished jury. The ArmaTerimi team secured first place with a prize of 150,000 TL, followed by the Abdül Basitadam team in second and the Dream Team in third, receiving 120,000 TL and 100,000 TL respectively.

Industry Leaders Support Practical Engineering Skills

While many technology festivals focus on theoretical prototypes, this initiative encouraged participants to work with industrial-scale datasets. By modeling real search traffic generated by millions of users, the young engineers gained valuable experience in developing scalable solutions. This bridge between academic theory and practical application is essential for fostering a robust technological workforce in Turkey. Trendyol continues to prioritize such initiatives to ensure that the next generation of talent is prepared for the challenges of a rapidly evolving digital economy.

We would love to hear your thoughts on the impact of these technology competitions on the future of the Turkish software industry; please share your opinions and questions in the comments section below.