Recently, many global brands have been enhancing their services with the support of artificial intelligence models, making them more user-friendly and advanced. Amazon, one of these brands, has reportedly leaked some information about the renewal of its voice assistant, Alexa. The new AI-powered Alexa will be a more productive assistant. Here are the details:

Will Alexa regain its former popularity?

In recent times, Alexa has lost its former popularity as it failed to play an active role in competition with its rivals and could not keep up with advancing technology. Amazon, wanting to bring its voice assistant back to a preferred position, has pressed the button for some innovations for Alexa. Amazon has started working on renewing Alexa by utilizing the current trend of artificial intelligence and reintroducing it to the market, and has announced the new features the assistant will gain.

Alexa AI

Alexa, renewed with AI software, will become a much more effective assistant. The new Alexa, which will understand the user and analyze their behavior to provide more useful results, will benefit from an AI model similar to ChatGPT. Serious investments are being made for Alexa, which will try to catch up with competitors like Apple Siri or Google Assistant with these innovations.

Leaked details about the renewed Alexa allow us to learn some of its basic features early. Instead of the model that filters data from the user through a database and responds to the user, the assistant will analyze with AI and provide current and advanced answers. The assistant will be extremely proactive compared to its previous state.

Amazon had laid off over 2,000 employees working on the voice assistant a while ago. With efforts to revive Alexa catching attention, Amazon seems to be strengthening its team with new hires. There has been no announcement yet about when the work will be completed. We will be providing updates.