Chipolo, a key competitor to Apple AirTag, is preparing to launch a limited edition of its popular item trackers with intentional cosmetic imperfections. Showcased at CES 2024, this bold move challenges societal norms by embracing imperfection and encouraging a shift in perspective.

‘Perfectly Imperfect’ campaign by Chipolo

By producing 10,000 of these special Chipolo Card Spot trackers, each labeled as “perfectly imperfect”, the company aims to send the message that perceived imperfections often go unnoticed by others.

The limited edition Chipolo Card Spot trackers are equipped with the same technology and functionality as their flawless counterparts, emphasizing that cosmetic imperfections such as scratches, blemishes or nicks do not hinder their smooth operation.

Chipolo’s campaign challenges the cultural emphasis on flawless perfection, calling on individuals to reconsider societal expectations that demand perfection. By embracing imperfection, company aims to reverse the tendency to magnify perceived flaws in our minds.

Chipolo’s Bluetooth trackers

The companymade its mark in the Bluetooth tracker space before Apple, with solutions like Chipolo One and Card. Chipolo One, reminiscent of Apple’s AirTags, is a compact, circular tracker ideal for attaching to frequently lost items such as keys and bags.

Chipolo Card, on the other hand, is a discreet credit card-sized tracker designed for pockets or wallets, appealing to those who prefer a low-profile tracking solution.

Both Chipolo One and Card are user-friendly and connect to smartphones via Bluetooth via an app. This app facilitates various features such as ringing the device when lost, tracking its location on a map and receiving notifications when items are left behind. The devices have gained popularity for their ease of use and reliability.

Market dominance and Apple’s approach

Chipolo’s unique approach of offering limited editions of intentionally imperfect but fully functional item trackers offers an advantage over traditional perfection-centric models. The move raises the question of whether industry leader Apple could develop similar strategies and increase its market appeal by offering more affordable options.

Chipolo’s “perfectly imperfect” campaign challenges the pursuit of perfection and brings a new perspective to the world of technological devices. While it remains to be seen whether Apple will adopt a similar approach, companys initiative is a good step towards breaking the taboos of ‘perfection’ and ‘perfection’ that Apple has introduced into the literature.