Alfa Romeo, which made its name with its newest electric model Milano last year, made its first presentation recently. Now it has announced a new name change. So what is the new name of Milano?
Alfa Romeo’s Milano became Junior!
Italian car manufacturer Alfa Romeo announced its newest electric car Milano last year. Milano, which made its first presentation in the past days, attracted attention with its range exceeding 410 kilometers, and the Hybrid version Milano Ibrida with its 136 horsepower 48-V Hybrid VGT engine with 48 horsepower. Now, it has decided to change its name due to a dispute with the government.
The reason for the government’s name change request is that Milano is produced in Poland. Alfa Romeo, which was subjected to harsh criticism from the government because of this, announced that it changed the name Milano to Junior. Making a statement about this, Minister of Trade and Made in Italy Adolfo Urso confirmed these criticisms by saying “A car named Milano cannot be produced in Poland.” and stated that this is against the law.
Alfa Romeo introduced the Milano model, which enlivens the compact class with its specs and design, at the event it held today.
In the face of all this criticism, Alfa Romeo has shown that it has compromised by stating that “Although we believe that the name Milano complies with all legal requirements and that there are more important current issues than the name of a new car, we have decided to change the name Milano to Alfa Romeo Junior”.
Although the company emphasized that the name Milano was chosen out of respect for the city where the Alfa Romeo brand was born and was determined as a result of a public survey, it could not prevent this change. The name Junior was also among the names that received the most votes in the survey.
Contrary to the government’s claim, the Italian press stated that there is no such legal restriction. Stellantis agreed with this view and thanked the government for the free advertising. The Stellantis group was already at odds with the government over its decision to move some factories abroad.
According to the government, Stellantis’ decision to shift production abroad would lead to tax losses. The company, on the other hand, argues that there are not enough incentives for electric car production in Italy. But despite all this, the name change is inevitable.
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