The way X delivers content is undergoing a radical transformation. Elon Musk announced that the platform will bypass its existing algorithm and completely hand over its content flow to the Grok artificial intelligence system. Developed by Musk’s company xAI, Grok has been used as a chat tool for some time. In the new era, the system will become central to X and redesign the user experience.

Musk announced that the change will begin within the next six weeks. Currently, content on X is determined by a traditional algorithm that analyzes user behavior according to predefined rules.

Content similar to liked or shared posts is highlighted, and accounts with high engagement gain more visibility. However, this system lacks a deep understanding of users’ true interests. Grok will be a new AI-based model developed to address this problem.

Grok: A Learning and Personalized Stream

In the new era, Grok will analyze data from millions of users using deep learning methods to create personalized content streams. Details such as the user’s written language, like history, and engagement time will be continuously evaluated. This way, Grok will scan over 100 million posts daily to highlight the most relevant content. Users will also be able to directly command Grok.

According to Musk, this will provide more equitable visibility, especially for new users and accounts with small followers. While traditional algorithms prioritize popular accounts, Grok will objectively evaluate engaging content, ensuring that original creators are also recognized.

This transformation will transform X from a mere social media platform into an AI-powered interactive experience. However, experts warn that this self-learning structure could spark new debates about transparency and impartiality.

This move by Elon Musk clearly signals that he has entrusted X’s future to artificial intelligence. From now on, AI, not algorithms, will manage the content flow.