Amazon has finally rolled out its AI-powered shopping assistant, Amazon Rufus, which was first announced earlier this year. With this AI model, users can get answers to a wide range of questions, from finding the right shoe size to reducing shipping costs.

Amazon Rufus May Change Shopping Habits

In February, Amazon introduced Rufus, a chatbot assistant designed to make shopping more user-friendly. As a solution to the challenge of navigating through hundreds of product listings, Rufus aims to offer a more interactive experience instead of the traditional search function.

Recent reports indicate that Rufus is now available to all users across the U.S. It is expected to roll out in almost all regions where Amazon operates, including Europe, in the near future.

Developed under the codename ‘Project Nile,’ Rufus was a major AI initiative for Amazon, as revealed by sources to Business Insider last year.

Amazon has announced that Rufus is now available for all U.S. customers in the shopping app and will gradually expand its language support. The app is expected to attract significant attention in the future, as it provides recommendations for specific shopping goals and helps users find more economical alternatives to expensive products.

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