The news of the Apple ad investigation hit the tech headlines like a bombshell. The Polish Office for Competition and Consumer Protection (UOKiK) has officially launched an investigation to determine whether the company violated privacy rules. The tech giant is accused of using user data for its own benefit.

Why is the Apple ad investigation in the spotlight?

The issue centers on privacy and tracking settings in the iOS operating system. Apple had implemented restrictions that made it difficult for third-party apps to track users. However, allegations suggest the company may be relaxing these restrictions for its own advertising service. Authorities are investigating whether the brand is gaining an unfair advantage by using personal data within the App Store.

Does Apple’s “App Tracking Transparency” feature hinder competitors while creating room for its own services? The investigation focuses on this critical concern. If user data is being collected without consent and processed for ad targeting, this could violate competition laws and consumer rights.

If the investigation finds the company has violated the rules, serious sanctions will be considered. In this case, Apple could face hefty fines of up to 10 percent of its annual turnover. This process could also set a precedent for other European countries.

So, what are your thoughts on this matter? Share your thoughts with us in the comments!