It wouldn’t be a lie to say that the release date for Apple’s highly anticipated iPhone 17 series is now confirmed. The Apple Event content on Apple’s TV app, dated September 9, 25, officially announced the launch date for the new devices.
The leaked screenshot shows a search for “September event” in Apple’s TV app or a similar service. The search results, along with Apple events from previous years, feature a new listing at the top with the title “Apple Event September 9, 25.” It’s noteworthy that the new listing appears at the top of the search results, along with previous Apple events.
iPhone 17 Coming September 9
The fact that this date falls on a Tuesday strengthens the likelihood of the leak being genuine. Apple traditionally unveils its new iPhone models in the first or second week of September. Events are typically held on Tuesdays.

Apple has yet to officially confirm this. It’s also important to note that this information could be a system error due to the longer lead time to the launch date. It’s also important to remember that it could be an unintentional leak.
Nevertheless, this leak has already fueled expectations in the tech world for the iPhone 17 series. According to analysts, the iPhone 17 series is expected to offer significant innovations in terms of AI integration, camera technologies, and design.
What will the iPhone 17 series be like?
120Hz ProMotion Display Becomes Standard
Perhaps the most anticipated innovation is that 120Hz ProMotion display technology will no longer be exclusive to Pro models. According to leaks, all phones, including the iPhone 17 and the new iPhone 17 Slim/Air models, will offer a smoother experience. They will also feature LTPO panels for battery efficiency. It’s also rumored that the displays will come with a more durable coating to prevent reflection.
More Powerful Front Camera
The front camera, which has been limited to 12MP resolution for years, is poised for a major upgrade with the iPhone 17 series. All models are expected to feature a new 24MP TrueDepth camera system, which will improve both selfie quality and Face ID performance.
Apple A19 Chips
The iPhone 17 and 17 Slim/Air models are expected to be powered by the A19 chip. The Pro and Pro Max models are expected to feature the much more powerful A19 Pro chip, which will utilize TSMC’s advanced 2nm manufacturing process. Combined with increased RAM capacity (up to 12GB in the Pro models), these chips will raise the bar, particularly in AI and multitasking performance.
It’s almost certain that Apple will abandon the Plus model, which hasn’t received the expected attention in recent years, and launch a new model. This new model, expected to be called the iPhone 17 Air, could be the most striking addition to the series.
The iPhone 17 Air, expected to feature a 6.6-inch display, will feature an ultra-thin design, as its name suggests. It will be powered by the A19 processor and feature a 120Hz ProMotion display. However, it’s rumored that a single main camera on the rear, rather than an ultra-wide or telephoto lens, may be included to reduce costs.
The Pro and Pro Max, the top-of-the-line models, will feature the most advanced technologies.
Camera Revolution
The biggest leap forward is expected to come in the camera department. According to leaks, Apple will upgrade all lenses in the triple camera setup on the Pro models to 48MP resolution. The 48MP telephoto lens, in particular, could offer unprecedented detail and clarity in zoom quality.
Changed Design and Materials
The iPhone 17 Pro models may ditch the titanium frame in favor of an aluminum frame, which is said to dissipate heat better. A new design language is rumored to incorporate the cameras horizontally into a single strip on the rear.
Battery Boost
The iPhone 17 Pro Max, in particular, is rumored to have a record-breaking capacity exceeding 5,000mAh. It’s also rumored that it will be supported by a more advanced cooling system.