Apple has made an important decision for its artificial intelligence strategy by changing the management team of Siri and the artificial intelligence team. John Giannandrea, who has been leading the company’s work in this field for a long time, was dismissed and Mike Rockwell, who played an important role in the development process of the Vision Pro, was brought in instead. This radical move was met with great surprise in the technology sector.
Apple is making changes to its artificial intelligence team
This change is considered as part of Apple’s efforts to accelerate its progress in the field of artificial intelligence. This decision, which was made shortly after the announcement that the new artificial intelligence features to be integrated into Siri were postponed to 2025, had a wide impact within the company.

It is said that Apple management has long been dissatisfied with the performance of the artificial intelligence team and wants faster progress in this area. It was stated that Robby Walker, one of the company’s senior managers, harshly criticized the current status of the team in meetings and described the delay as an “ugly picture”.
Rockwell’s new position was also associated with Apple’s strategy to strengthen the integration between augmented reality and artificial intelligence technologies. His role in Vision Pro will be taken over by Paule Meade from the hardware engineering team.
With this decision, Apple management aims to make the company’s Siri and generative artificial intelligence solutions more competitive. So what do you think about this? Do you think Apple will be able to close the gap in artificial intelligence technologies? You can share your views with us in the comments section below.