While Apple’s AI move did not create the expected effect, this situation also directly affects the company’s sales. The delayed distribution and limited device support of the AI ​​package announced under the name Apple Intelligence did not meet users’ expectations.

Apple Intelligence was disappointing

Apple Intelligence was announced with iOS 18 and was designed as a package that offered advanced AI-supported features, not just an assistant. However, this feature can only be used on certain iPhone models due to hardware requirements.

The delayed introduction in the European market due to personal data security policies and the postponement of Siri integration, which is seen as one of the biggest updates, significantly reduced the impact of Apple Intelligence.

Apple management is also aware of this situation and announced in the report it sent to its supply chain at the beginning of the year that a decrease in sales is expected. Considering the current sales data and market expectations, it is thought that Apple Intelligence will not make a significant difference not only in the iPhone 16 series but also in the iPhone 17 series, which is expected to be released in the fall of 2025.

While AI integration is rapidly developing in the technology sector, rival companies have taken faster steps in this area. For example, Samsung has gained a significant advantage by integrating the Galaxy AI suite into a wide range of devices.

Apple’s late move into AI has put the company behind the competition, and this situation is also reflected in sales. What do you think about this? You can share your views with us in the comments section below.