Apple managed to make waves around the world with its $3500 Vision Pro glasses. However, it is possible to say that this popularity was short-lived. Recent reports indicate that the company is working on a new marketing strategy and Apple Intelligence support.

Apple Intelligence support for Apple Vision Pro

Apple is shifting to a new marketing strategy for Vision Pro to boost sales for lagging stock. The $3499 AR/VR headset will be in more Apple Stores and demo experiences will be offered to users.

According to recent reports from the US, Apple stores will now allow customers to view their own photos and videos on Vision Pro demo units. This will create a personalized experience for users, making them want to buy more.

The company is also planning to change the headband on the glasses used for demos. The company, which currently prefers the Solo Loop, will switch to the Dual Loop headband. It was stated that the Solo Loop design was uncomfortable during long use.

Visitors to the Apple Store will also be able to try out more of Vision Pro. You’ll be able to test Vision Pro in areas customized for things like watching movies or videos.

Reports have also revealed that Apple is working to bring its artificial intelligence platform, Apple Intelligence, to Vision Pro. While no specific timing was shared, the AI update will be implemented in 2025.