Apple is making a significant change in its strategy in the field of artificial intelligence. While the company has been keeping the technologies it has developed in-house at the center until now, it will now turn to a structure where third-party developers will be involved in the process. The plan, which is expected to be announced at the WWDC 2025 developer conference, foresees Apple opening up its large language models (LLM) to developers.

Apple will change its artificial intelligence strategy

Apple aims to progress not only with its own engineering resources, but also with the global developer community. Instead of integrating artificial intelligence solutions directly into its own products, the company wants to test them with the powerful infrastructures it offers to developers. With this change, there will be an increase in the number and variety of artificial intelligence-supported applications in the App Store.

At a time when companies such as Google, Microsoft and OpenAI are making aggressive product introductions in the field of artificial intelligence, Apple is choosing to adopt a more cautious and developer-focused model. This model aims to expand the ecosystem with improvements aimed at increasing the capacity of existing systems and new developer tools.

Apple will use this strategy not only for technological development but also for personalizing the user experience. With the AI ​​models that will be opened to third-party developers, it is expected that solutions for different needs will emerge much faster.

So what do you think about this issue? Do you think Apple’s strategy in the field of AI will yield results? You can easily share your views with us in the comments section below.