The Digital Markets Act implemented by the European Union continues to cause headaches for many tech giants, including Apple. Claimed to introduce many new obligations for companies, Apple is said to have engaged in lobbying activities to circumvent these regulations. Apple is particularly uncomfortable with the provision that mandates opening iPhones to other app stores, as it could potentially lead to a decline in sales on the App Store, one of the company’s major revenue streams. Here are all the details…
What Will Apple Do Against the European Union?
Apple has never before been forced to open its iPhone devices to third-party app stores, so there is great curiosity about how this process will unfold. The Apple management argues that the decision made by the EU, claiming to protect EU citizens, actually jeopardizes user security. They maintain that there has never been any security breach on the iOS platform in 17 years. However, they also stated that they will implement new generation security measures while emphasizing that they prioritize user experience above all else.
Apple also pointed out that the Digital Markets Act would create inequality between EU citizens using iPhones and those in other countries. They assured that they would do their utmost to eliminate this inequality. With this decision, Apple needs to establish a new line of defense, indicating challenging times ahead. Apple’s next move, given its substantial earnings from the App Store’s hefty commission, is eagerly awaited.
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