Apple’s legendary designer Jony Ive is returning to the world of technology after a long hiatus. After leaving Apple, Ive, who founded his own design studio called LoveFrom, is now on the agenda with a new artificial intelligence-supported device he developed in partnership with OpenAI CEO Sam Altman.
John Ive will appear before us with his new device
The details that have emerged about the project, which is still in its early stages, point to a design that will completely reverse the classic smartphone concept. It has been learned that OpenAI is in talks to acquire io products, the startup that produces this artificial intelligence device developed by Altman and Ive together.

According to sources close to the subject, the device will work like a “phone” without a screen. However, the developers emphasize that this product is not technically a phone. The device will work like a personal artificial intelligence assistant; however, it will provide user interaction with a different interaction model rather than the usual screen or touch interface.
This new hardware is aimed to go beyond being a limited niche product like the unsuccessful Humane AI Pin. According to the information obtained, the project is designed to meet many digital functions in users’ daily lives with a single AI-supported device. The product will not complement smartphones, but will directly replace them.
Jony Ive’s reorientation towards device design is being closely monitored in the industry. Ive, who was the name behind many iconic products from iMac to iPod, iPhone to Apple Watch during his long years at Apple, is now working on a product that could be the new cornerstone of the digital world under the LoveFrom roof.
This new device, supported by OpenAI’s advanced AI models, aims to provide a personalized experience and redefine the concept of digital assistants. So what do you think about this? You can share your opinions with us in the comments section below.