Citi analysts have released a new assessment of the tech giant Apple that could move the markets. Despite leadership uncertainties within the company and questions surrounding artificial intelligence, the target price for Apple shares has been revised upwards. Analysts increased the target price for the company’s shares from $315 to $350.
The iPhone 17 and AI expectations could send Apple shares soaring.
According to a report shared by CNBC, Citi continues to maintain its “buy” recommendation for Apple shares. Based on the current closing price of $277.18, this new target price represents an upside potential of approximately 26.3%. Analysts attribute this upside expectation largely to the anticipated increase in iPhone sales. The report specifically emphasizes that many customers have been using the same device for years and are now entering an upgrade cycle.
This price increase decision also aligns with data recently released by IDC. IDC raised its iPhone shipment forecast for 2025 from 3.9% to 6.1%. Furthermore, Apple CEO Tim Cook’s optimistic data on iPhone 17 sales in the last quarter’s results also contributed to this success. Other research companies, such as Counterpoint Research, also published reports confirming this achievement.
Another critical point highlighted in Citi’s report was the artificial intelligence collaborations. It is stated that Apple’s agreement with Google could finally bring the AI features announced at last year’s WWDC, but not yet fully implemented, to users. According to analysts, this partnership will give Apple time to develop its own model while also enabling the promised more powerful Siri experience.
Apple shares have been recovering in recent months after a challenging 2025. The trade wars in early April and subsequent uncertainties caused a decline in shares. However, since August, Apple’s $600 billion expansion commitment in the US has eased pressure from Washington. With increased investor confidence, shares have gained approximately 30% since then.
This financial activity in the technology world and the increased demand for new iPhone models seems quite remarkable. So, what are your thoughts on these developments? Do you think the iPhone 17 series and its upcoming AI features can propel the company’s stock to this anticipated record high? Share your opinions in the comments.
