Apple’s digital streaming platform, Apple TV+, has still not reached a profitable position despite the company’s major investments. The platform, which launched in the fall of 2019, has not been able to increase its subscriber base sufficiently despite the four and a half years that have passed. While Apple TV+ loses more than $1 billion every year, the company continues its massive content investments without slowing down.

Apple TV+ continues to lose money

According to the latest information, Apple allocates $5 billion to the platform’s content budget every year. Although this expense was reduced to $4.5 billion in 2024, the platform’s financial burden has not decreased. In fact, Apple TV+ is going through a process similar to the early years of its competitors Netflix, Disney+ and Amazon Prime Video. These platforms also invested heavily in content and infrastructure, and it took many years for them to become profitable.

The fact that Apple continues to invest in the platform despite its losses shows that the company believes Apple TV+ will be profitable in the long term. The platform has recently increased its popularity with content that reaches a wide audience.

Severance became Apple TV+’s most-watched production, while series like Silo and Ted Lasso also attracted great attention. With the increase in the number of similar productions in the coming period, there may be a positive change in the platform’s financial picture.

So what do you think about this issue? Do you think Apple management will be able to reverse this situation? Are you a member of the Apple TV+ platform? You can share your views with us in the comments section below.