Apple has introduced the ‘Lumon Terminal Pro,’ a fictional computer from its hit Apple TV+ series “Severance,” to its online retail platform. This move merges the realms of fiction and reality, captivating fans and promoting the streaming service.

Visitors to Apple’s website now encounter the ‘Lumon Terminal Pro’ listed among the Mac computers, marked with a red “New” label. However, this device isn’t available for purchase. Instead, clicking on it redirects users to a promotional page for Apple TV+, offering a three-month free trial with any Mac purchase. This strategy highlights Apple’s emphasis on expanding its services sector, which recently grew by 4% to reach $26.34 billion, contributing to record-high gross margins.

Deepen audience engagement and draw attention to Apple TV+

“Severance” has become Apple’s most-watched TV series, prompting the company to invest heavily in its promotion. Initiatives include free e-books on Apple Books, a podcast featuring Ben Stiller and Adam Scott, a LinkedIn profile for the fictional Lumon Industries, a themed playlist, and a New York City pop-up experience. These efforts aim to deepen audience engagement and draw attention to Apple TV+.

In a recent showcase, Apple highlighted how “Severance” editor Geoffrey Richman utilizes Apple products like the iMac, Mac mini, and MacBook Pro in his workflow. This behind-the-scenes look underscores the integration of Apple’s hardware in professional creative processes, reinforcing the brand’s commitment to the creative community.

This innovative marketing approach not only promotes “Severance” but also strengthens Apple’s ecosystem, encouraging users to explore its hardware and streaming services. By blending elements of its popular series with its product lineup, Apple creates a unique and immersive experience for its customers.